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The Internet of Things and its impact on marketing

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In yesterday’s blog, I looked at the technology of the Internet of Things (IoT) and some of its current limitations. Here I consider some of its practical uses today.

Commercially available examples of the IoT include products like Heatmiser or Hive where you can control your heating settings remotely. As an endorsement for the IoT it is interesting to note Google’s acquisition of Nest a home automation company making self-learning, connected thermostats and smoke alarms.… Read more


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